Why you should take control of your own story

Just found this guest post from Freshdesk’s Alan Berkson on Paul Greenberg’s ZDNet blog. Berkson digs deep into the foundations, the ‘why’ of Corporate Storytelling. If you need some ideas on how to actually do it for your brand/business give me a call…

Here we go: http://www.zdnet.com/the-narrative-is-the-thing-the-art-of-corporate-storytelling-7000024315/

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