This Privacy information applies to the processing of data by:

Olaf Adam

Maastrichter Str. 47 41464 Neuss Deutschland

Telefon: +49 160 947 60 374 E-Mail: info@content21.de


2. Collection and storage of personal data and the nature and purpose of the use thereof

2.1. When visiting the website

During your visit to our website the browser being used on your device automatically sends information to the website’s server. The following information is temporarily captured in a so-called log file without any action on your part and is stored until automatically deleted:

· IP address of the requesting computer, · the date and time of the access, · name and URL of the requested file, · website from which our site was accessed (referrer URL), · the browser used and, if necessary, the operating system of your computer and the name of your access provider.

The listed data is processed in detail for the following purposes:

· to ensure a smooth connection to the website, · to ensure ease of use of our website, · to evaluate the system security and stability · and for further administrative purposes.

The legal basis for the data processing is Art. 6, (1) Clause 1 (f) GDPR (General Data Protection Regulation) (DSGVO in German). The legitimate interest arises from the data collection purposes listed above. In no case, will we use the data collected for the purpose of drawing conclusions about your person.

Furthermore, during the visit to the website, Content21 makes use of cookies and analysis services. Please refer to the more detailed explanations under Paragraphs 4 and 5 of this data protection declaration.

2.2. When signing up for our newsletter

If, in accordance with Article 6 (1) Clause 1(a) GDPR, you have expressly consented to such, Content21 will use your e-mail address in order to send you our newsletter on a regular basis. Specification of an e-mail address is sufficient for receipt of the newsletter.

Unsubscribing is possible at any time, for example via the link at the end of each newsletter. Alternatively, you can send your unsubscribe request via e-mail to info@Content21.de at any time.

2.3. When using our contact form

If you have questions of any kind, Content21 offers you the opportunity to make contact via a form provided on the website. This requires the indication of a valid e-mail address so that Content21 is aware of from whom the query has been sent and is therefore able to respond. Further information can be offered on a voluntary basis.

The data processing required for the purpose of contacting Content21 is executed in accordance with Article 6 (1) Clause 1(a) GDPR on the basis of your voluntarily granted consent.

The personal data collected by Content21 for the use of the contact form is automatically deleted after the completion of the request made by you.

3. Disclosure of data

No disclosure of your personal data takes place to third parties for purposes other than those listed in the following. Content21 will only pass your personal data to third parties, if:

· you have given their express consent to do so in accordance with Article 6 (1) Clause 1 GDPR · the disclosure is required in accordance with Article 6 (1) Clause 1 (f) GDPR for the establishment, exercise or defence of legal claims and there is no reason to believe that you have an overriding legitimate interest in the non-disclosure of your data, · in the event that a legal obligation exists for the disclosure in accordance with Article 6 (1) Clause 1 (c) GDPR and · this is legally permissible and is required in accordance with Article 6 (1) Clause 1 (b) GDPR for the handling of contractual relations with you.

4. Cookies

Content21 uses so-called cookies on the website. These are small files which your browser automatically creates and which are stored on your device (laptop, tablet, smartphone, etc.) when you visit the website. Cookies do not cause any damage to your device and do not contain any viruses, Trojans or other malicious software.

Items of information are stored in the cookie, each of which is related to the specific end device used. However, this does not mean that Content21 obtains any direct knowledge of your identity as a result.

The use of cookies serves, on the one hand, to make the use of the website and Content21’s offers more enjoyable, such as through the use of so-called session cookies, which are deployed in order to recognise the individual pages of our website you have already visited. These session cookies are automatically deleted after leaving the website. In addition, Content21 – also for the optimisation of user friendliness – makes use of so-called temporary cookies, which are stored on your device for a specified period of time. If you visit the website again, it is automatically recognised that you have visited the website in the past and what inputs and settings you have made, in order that you do need not enter these again.

Finally, Content21 cookies uses cookies in order to collect statistics about the use of the website and, for purposes of optimisation of the offer, to evaluate such for you (see Para. 5). In the event of a return visit to the website, these cookies enable the automatic recognition that you have already visited us before. These cookies are deleted automatically after a defined period of time.

The data processed through the use of cookies is required for the purposes mentioned in order to protect the legitimate interests of Content21 and third parties in accordance with Article 6 (1) Clause 1 (f) GDPR.

Most web browsers automatically accept cookies. However, you can configure your browser in such a way that cookies are not stored on your computer or so that a message appears before any new cookie is created. The complete deactivation of cookies may, however, lead to you not being able to use all functions of the Content21 website.

5. Analysis tools

5.1. Tracking tools

The so-called tracking measures listed in the following and used by Content21 are carried out on the basis of Article 6 (1) Clause 1(f) GDPR. By means of the deployed tracking measures, Content21 seeks to ensure a demand-oriented design and ongoing optimisation of the website. On the other hand, the tracking measures are used to collect statistical data on the use of the website and, for purposes of optimisation of the offer, to evaluate this for you. These interests are to be viewed as being justified in accordance with the above provision.

The respective data processing purposes and data categories are to be found in the corresponding tracking tools.

5.2. Google Analytics

For purposes of demand-oriented design and ongoing optimisation of the website, we use Google Analytics, a web analytics service provided by Google, Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheater Parkway, MountainView, CA 94043, USA; hereinafter referred to as “Google”). In this context, so-called pseudonymised usage profiles are created and cookies (see Para. 4) are used. The information generated by the cookie about your use of the website, such as· browser type/version,

· operating system used, · referrer URL (the page visited previously), · host name of the accessing computer (IP address), · time of the server request,

is transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the web site, to compile reports on the website activities and to providing other services related to the use of the website and the Internet for purposes of market research and demand-oriented design of these Internet pages. Where necessary, Google may also transfer this information to third parties where required to do so by law or where such third parties process this data on behalf of Google. Under no circumstances will your IP address be associated with any other data held by Google. The IP addresses are anonymised, meaning that no assignment is possible (so-called IP masking).

You may prevent the installation of cookies by selecting the appropriate settings on your browser software; we advise you however that in this case, it may not be possible to make full use of all the features of this website.

Furthermore, you can also prevent the capture by Google of the data generated by the cookie and related to your use of the website, including your IP address, and the processing of this data by Google by downloading and installing the browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de)

For further information on data protection in the context of Google Analytics, please refer to Google Analytics Help. (https://support.google.com/analytics/?hl=de#topic=3544906)

5.3. Google Adwords Conversion Tracking

In order to collect statistics concerning the use of our website for the purpose of evaluating and optimising our website for you, we also use Google Conversion Tracking. In this, Google Adwords sets a cookie (see Para. 4) on your computer, insofar you have arrived at our website via a Google advertisement.

These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the website of the Adwords customer and the cookie has not yet expired, both Google and the customer will recognise that the user has clicked on the advertisement and been re-directed to this site.

Each Adwords customer receives a different cookie. Cookies can therefore not be tracked via the websites of Adwords customers. The information collected with the help of the conversion cookie serves the creation of conversion statistics for Adwords customers who have opted for conversion tracking.

The Adwords customers are made aware of the total number of users who have clicked on their advertisement and have been forwarded to a website equipped with a conversion tracking tag. They do not, however, receive any information which would render the user personally identifiable.

If you do not wish to participate in the tracking procedure, you may also reject the cookie necessary for this – for example, via browser settings which disable the automatic setting of cookies in general. You can also disable cookies for conversion tracking, by setting your browser settings in such a way that cookies from the domain “www.googleadservices.com” are blocked.

Google’s data protection notice for conversion tracking can be found here (https://services.google.com/sitestats/de.html).

6. Social media plug-ins /Google Maps/Google reCaptcha

On the basis of the Art. 6 (1) Clause 1 (f) GDPR, on its website, Content21 relies on so-called social plugins from the Facebook, Instagram and Pinterest social networks in order to increase awareness of Content21 via these channels. The underlying commercial purpose is to be seen as a legitimate interest within the sense of the GDPR. The responsibility for the data protection-compliant operation is to be ensured by their respective providers. The integration of these so-called plug-ins by Content21 takes place by means of the so-called two-click method to protect visitors to the website in the best possible manner.

a) Facebook

The website makes use of Facebook social media plugins to personalise the use thereof.

To this end, Content21 uses the “LIKE” and “SHARE” buttons. These are offers from Facebook.

If you retrieve a page from the Content21 website, which contains such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser, and incorporated into the website by the same.

By integrating the plugin, Facebook receives the information that your browser has accessed the corresponding Content21 website page, even if you do not have a Facebook account or are not currently logged into Facebook. This information (including your IP address) is sent directly from your browser to a Facebook server in the USA and is stored there.

If you are logged into Facebook, Facebook can directly assign the visit to the website to your Facebook account. If you interact with the plug-ins, for example by clicking the “LIKE” or “SHARE” button, the corresponding information is also transmitted directly to a Facebook server, where it is then stored. The information is also posted on Facebook and shown to your Facebook friends.

Facebook can use this information for purposes of advertising, market research and the demand-oriented design of Facebook pages. To this end, Facebook creates usage, interests and relationship profiles, e.g. to evaluate your use of the website with regards to the pop-up advertisements displayed on Facebook, to inform other Facebook users about your activities on the Content21 website and to provide further services associated with the use of Facebook.

If you do not want Facebook to assign the data collected via the Content21 website to your Facebook account, you must log out of Facebook before visiting the website.

For information on the purpose and scope of the data collection and further processing and use of the data by Facebook and your rights in this respect and settings options for protecting your privacy, please refer to the Facebook data protection notices (https://www.facebook.com/policy.php).

b) Instagram

The Content21 website also makes use of so-called plug-ins from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”).

The plug-ins are identified by an Instagram logo, for example, in the form of an “Instagram camera”.

If you access the Content21 website, which contains such a plug-in, your browser establishes a direct connection with the Instagram servers. The content of the plugin is transmitted by Instagram directly to your browser and is incorporated into the website. By means of this integration, Instagram receives the information that your browser has accessed the corresponding Content21 website page, even if you do not have an Instagram profile or are not currently logged into Instagram.

This information (including your IP address) is sent directly from your browser to an Instagram server in the USA and is stored there. If you are logged into Instagram, Instagram can directly assign the visit to the website to your Instagram account. If you interact with the plug-ins, for example by clicking the “Instagram” button, the corresponding information is also transmitted directly to an Instagram server, where it is then stored.

The information will also be published on your Instagram account and be shown to your contacts.

If you do not want Instagram to assign the data collected via the Content21 website to your Facebook account, you must log out of Instagram before visiting the website.

For more information on this, please refer to the Instagram data protection declaration http://instagram.com/about/legal/privacy/.

c) Pinterest

Content21 also uses a so-called plug-in from the Pinterest social network, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA (“Pinterest”).

If you access the Content21 website, which contains such a plug-in, your browser establishes a direct connection with the Pinterest servers. The plug-in thus transmits log data sent to the Pinterest server in the USA. This log information may include your IP address, the address of the visited website, which also contains Pinterest functions, the type and settings of the browser, date and time of the request, your mode of use of Pinterest and cookies.

For information on the purpose and scope of the further processing and use of the data by Pinterest and your rights in this respect and settings options for protecting your privacy, please refer to the Pinterest data protection notices: https://about.pinterest.com/de/privacy-policy.

d) Google Maps

On the website, Content21 integrates the maps from “Google Maps” services provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

The processed data may include, in particular, your IP address and location data, but may not be collected without your consent (in most cases within the framework of the settings on your mobile device). The data may be processed in the USA.

For more information, please refer to the data protection declaration: https://www.google.com/policies/privacy/,

e) Google reCaptcha

To protect the information you offer via an online form, Content21 makes use of the reCAPTCHA service provided by the company, Google Inc. Google) (see d).

The query is used to distinguish whether the entry is being made by a human or improperly by means of automated, mechanical processing. The query includes the sending to Google of the IP address and, if necessary, any further data required by Google for the reCAPTCHA service. To this end, your entry is transmitted to Google and further used there. By using reCaptcha, you agree the identification you offered being digitised. Where IP anonymisation is activated on this website, your IP address is however abbreviated in advance by Google within the member states of the European Union or in other contracting states to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and be abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser in the context of reCaptcha is not associated with any other data held by Google. For such data, the divergent data protection provisions of the company, Google, are applicable. Further information concerning the Google data protection guidelines can be found at: https://www.google.com/intl/de/policies/privacy/

7. Rights affected

As a user of the website, you have the right:

· to demand information about your personal data as processed by Content21 GDPR, in accordance with Article 15 GDPR. In particular, you may demand information pertaining to the processing purposes, the category of the personal data, the categories of recipients, to whom your information has been disclosed or is being disclosed, the planned storage duration, the existence of a right to rectification, deletion, restriction of the processing or objection, the existence of a right to appeal, the origin of the data, provided that this was not collected at Content21 and on the existence of automated decision-making including profiling and, if necessary, meaningful information on the details thereof; · to demand the immediate rectification of incorrect data or the completion of your personal data stored at Content21, in accordance with Article 16 GDPR; · to demand the deletion of your personal data stored at Content21 unless the processing is required for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defence of legal claims, in accordance with Article 17 GHPR; · in accordance with Article 18 GDPR, to demand the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you reject the deletion and Content21 no longer requires the data, but you require this for the establishment, exercise or defence of legal claims, or you have lodged an objection to the processing in accordance with Article 21 GDPR; · to receive the personal data, which you have provided to Content21, in a structured, common and machine-readable format or the transmission to another responsible body, in accordance with Article 20 GDPR; · to revoke your once-given consent vis-à-vis Content21 at any time, in accordance with Article 7(3) GDPR. This has the consequence that Content21 may not in future continue with the data processing, which was based on this consent and, · in accordance with Article 77 GDPR, to lodge a complaint with a supervisory authority. In general, to this end you can turn to the supervisory authority of your usual residence or workplace or the company headquarters of Content21.

8. Right of objection

Insofar as your personal data is processed on the basis of legitimate interests in accordance with Article 6 (1) Clause 1 (f) GDPR, you have the right, in accordance with Article 21 GDPR, to lodge an objection to the processing of your personal data to the extent that reasons exist, which arise from their specific situation or that the objection is directed against direct marketing. In the latter case, you have a general right of objection, which is implemented by Content21 without a specific situation being disclosed.

If you would to make use of your right of withdrawal or right of objection, please send an e-mail to info@Content21.de

9. Data security

During the visit to the web site, Content21 uses the popular SSL (Secure Socket Layer) process in conjunction with the highest level of encryption supported by your browser. This is usually 256-bit encryption. If your browser does not support 256-bit encryption, recourse is taken to 128-bit v3 technology instead. You can see whether a single page of the Content21 internet presence is being transmitted in encrypted form from the closed representation of the key or padlock icon in the status bar of your browser.

Furthermore, Content21 avails itself of appropriate technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or complete loss and destruction and against access by unauthorised third parties. These security measures are continuously improved in accordance with technological development.

10. Updating and modification of this data protection declaration

This data protection declaration is currently valid and its status is as of May 201.

As a result of the further development of our website and offers or due to altered legal or regulatory requirements, it may be necessary to amend this data protection declaration. You may retrieve the current data protection declaration from the website and print it out at any time.